Technology Market Enablement Group

Technology, market, innovation.

We turn products and ideas into business opportunities.

XTRONIX integrates international sourcing, product and brand development, omnichannel distribution and access to the main Retail, large-scale and E-commerce channels.

A single commercial platform able to support products, technologies and brands along the entire journey: from idea to market.

Experience, market, distribution capability.

Market knowledge, relationships built over time and a flexible commercial structure are the assets on which XTRONIX builds its growth.

Brand & Partners

Global brands. Local expertise. Market access.

XTRONIX works with selected technology manufacturers and brands, providing commercial expertise, distribution capability and knowledge of the different sales channels.

Our work goes beyond distribution: we develop market entry strategies, positioning, assortments, channels and commercial opportunities.

Distribution Partners

Proprietary Brands

What we do

One partner, from idea to market

01

Sourcing & Import

We identify manufacturers, products and technologies on international markets, coordinating sourcing, import, compliance, customs and logistics.

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02

Omnichannel Distribution

We bring products and brands into Retail, large-scale distribution, B2B, E-commerce and Marketplace channels through a multichannel commercial structure.

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03

Brand Development

We develop brands and product lines from concept through to positioning, launch and distribution.

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04

Market Development

We support manufacturers and partners in defining commercial strategies and entering new markets and channels.

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Company

From distributor to Technology Market Enablement Group.

XTRONIX was born from long experience in the commercialisation and distribution of technology products. Today that experience is the starting point of a new phase.

The evolution of technology, artificial intelligence, digital models and the circular economy is profoundly changing the relationship between industry, distribution and consumer. XTRONIX evolves along with this change.

  • Industry
  • Technology
  • Distribution
  • Market
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Why XTRONIX

More than distribution.

01

Market Access

Knowledge of and access to the different commercial channels.

02

Global Sourcing

International search for manufacturers, technologies and opportunities.

03

End-to-End Execution

Management of the journey from manufacturer to market.

04

Commercial Experience

Experience, relationships and knowledge of distribution dynamics.

05

Brand Building

The ability to build value around products and brands.

06

Innovation

Technology and new business models as the engine of future growth.

Innovation

Today’s market. Tomorrow’s technologies.

Distribution is our starting point, not our limit. XTRONIX is evolving towards a model in which commercial experience, technology and market access become the platform for developing new products, services and business ventures.

  • Artificial Intelligence
  • Smart Technology
  • Circular Economy
  • New Ventures
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Do you have a product, a brand or a technology to bring to market?

Let’s talk.

XTRONIX provides the expertise, relationships and operational capability to turn an opportunity into a concrete project.